I was browsing a shopping site, when I saw the words “Don’t click here”. Normally, we don’t click pop out ads. But this is on the footer, where normally the boring stuffs are.
Like a curious cat, I clicked.
And a promo code discount pops out.
A well scripted message with the promo code can turn a viewer into a buyer instantly. Similar to that euphoria when you found the elusive box in that treasure hunt game. Well executed Striiiipes!